We had the opportunity to understand SAP Hybris’ user conference, Hybris Live, held in Barcelona from October 17th till 19th2017. The conference was well attended, with over 3000 attendees. It also marked SAP Hybris’ first global user conference outside of Germany and the 20thanniversary of the Hybris. The conference had a great show floor design, similar to Sapphire, mixing education, SAP and partner booths, refreshments and demo stations in a great setup.
Of course there is an event video - take a look:
Here is the 1 slide condensation (if the slide doesn’t show up, check here):
Here is the 1 slide condensation (if the slide doesn’t show up, check here):
Want to read on? Here you go:
The SAP Network Economy Message comes together– In spring SAP re-organized its network economy assets (SAP Ariba, Concur, SAP Hybris and SAP SuccessFactors) under Rob Enslin (see news analysis here). The messaging how these entities and products fit together, relate to overall SAP strategy, take up new technologies, relate to S4/HANA etc. is getting clearer (and better) since summer. This is a key area of interest for suite level SAP customers and prospects.
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| Thoma opens SAP Hybris Live |
Multicloud for SAP Hybris – SAP Hybris’ YaaS strategy is moving towards a general micro services strategy, that can be deployed on the usual IaaS choices, with Kubernetes doing a lot of the heavy lifting. But it also gives SAP Hybris the option to deploy on premises, reaching more customers. The move to microservices and higher consumability is giving customers and prospects flexibility that is key for ecommerce and next gen application deployments.
Hybris Profile gets Gigya– SAP recently announced the acquisition of Gigya (see press release here), adding capabilities in access and identity management. Though the acquisition hasn’t closed, and executives were not allowed to make forward looking statement, it is clear Gigya will strengthen the SAP Hybris Profile. But it is only a start, more information needs to be collected, including (of course GDPR compliant) 3rdparty information.
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| Thoma and his One Channel Vision |
Hybris Profile gets Gigya– SAP recently announced the acquisition of Gigya (see press release here), adding capabilities in access and identity management. Though the acquisition hasn’t closed, and executives were not allowed to make forward looking statement, it is clear Gigya will strengthen the SAP Hybris Profile. But it is only a start, more information needs to be collected, including (of course GDPR compliant) 3rdparty information.
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| The YaaS Agility Layer Concept |
YaaS goes to next level– SAP has been at the forefront of APIs with YaaS when the services were announced in 2015. SAP is moving the developer centric message more to CxO decision makers, a good shift. SAP Hybris has also understood one of the fundamental issues of building a next generation application – once it is build, there is an integration problem (with the rest of the automation of the enterprise). SAP Hybris plans to address this with the SAP Hybris Agility Layer, allowing to combine the customer facing and back office systems in an elastic, non-monolithic way. A very good capability to have, that customers will welcome.
MyPOV
Overall a good user conference for SAP Hybris, that is growing and showing important functional extensions. Good demos with the Galaxy show floor tracking and VR visualization, the Charly conversational capabilities and the Pepper in store assistant were all well received and show that SAP Hybris has good plans on what is coming next. The shift from developer to executive for YaaS is a good one, at the end of the day it is CxOs who make the decision what to build in enterprises, get the budget and put their reputation (and career) on the line for that next generation application project. The plans around the SAP Hybris agility layer are very promising, solving not only the integration problem – but also create a non-monolithic platform connecting customer and core systems.
On the concern side, SAP Hybris is in the middle of a transformation on the platform side and at the same side customer best practices are changing. SAP overall is trying to capture this with its design thinking projects under the SAP Leonardo umbrella, it is not clear how SAP Hybris is part of them. Equally missing is the overall SAP CRM vision and plans, something that always affects ecommerce plans, where SAP Hybris plays. Lastly SAP needs a 3rd party data and overall DaaS strategy, as customer acquisition and sentiment collected from first party data – will always remain only a fraction of the challenge ecommerce vendors have to solve.
But overall satisfactory progress by SAP Hybris. Sometimes user conferences come at a time that does not fit overall strategic positioning cycles, executive transition and product life cycles. We will need to check in at SAP Hybris Live 2018 to get a better feel of innovation speed of vendor and readiness to uptake innovation by customers and prospects. Stay tuned.
Don't miss the Storify tweet collections summing up the days of SAP Hybris Live (here is day #1) - this is the day #2 keynote:
Don't miss the Storify tweet collections summing up the days of SAP Hybris Live (here is day #1) - this is the day #2 keynote:
More on SAP
- News Analyses Roundup - SAP's September Tech Announcements - SAP doubles down on technology - read here
- Event Report - SAP SuccessFactors SuccessConnect - New Leadership - Old Challenges - read here
- Summer 2017 News Analysis - SAP Leonardo event July 2017 - read here
- Event Report - SAP Sapphire 2017 - All in on Leonardo, but wait there is more... read here
- News Analysis - SAP reshuffles Executive Board - sets up for next 5 years - read here
- Event Report - SAP Ariba Live - The quest to make Procurement awesome - read here
- Event Report - SAP Capital Markets and S/4HANA Update - Good Plan - Execution matters in 2017 - read here
- News Analysis -SAP Introduces Jump-Start Enablement Program for SAP Leonardo IoT Portfolio >> Bundling and Simplification matter for IoT - read here
- Event Report - Event Report - SAP TechEd Barcelona - Analytics, ML, PaaS and HANA 2 - read here
- News Analysis - SAP to unveil HANA 2 - New platform vs a fork's tine - read here
- News Analysis - Microsoft announces SAP's choice of Azure to help enterprises transform HR - The SaaS land grab is on - read here
- Event Report - SAP / Trenitalia Digital Summit - SAP is serious about IoT - read here
- First Take - SAP BW/4HANA - Data Gravity and Cloud win - read here
- Event Report - SAP SuccessFactors SConnect - Push on all fronts - read here
- Event Report - SAP Insider Vienna - HCP, BI and SuccessFactors are the takeaways - read here
- Event Report - SAP Sapphire 2016 - Top 3 Positives & Concerns: SAP changes - probably for the better - read here
- First Take - SAP Sapphire Day #2 Keynote - read here
- News Analysis - SAP and Microsoft usher in new era of partnership to accelerate digital transformation in the cloud - read here
- First Take - SAP Sapphire Bill McDermott Day #1 Keynote - read here
- Event Preview - SAP Sapphire 2016 - What to expect and look for - read here
- News Analysis - Apple & SAP Partner to Revolutionize Work on iPhone & iPad - read here
- Progress Report - SAP SuccessFactors makes good progress - now needs appeal beyond SAP - read here
- News Analysis - SAP HANA Vora now available... - A key milestone for SAP - read here
- Event Report - SAP Ariba Live - Make Procurement Cool Again - read here
- News Analysis - SAP SuccessFactors innovates in Performance Management with continuous feedback powered by 1 to 1s - read here
- Event Report - SAP SuccessFactors SuccessConnect - Good Progress sprinkled with innovative ideas and challenging the status quo - read here
- News Analysis - WorkForce Software Announces Global Reseller Agreement with SAP - read here
- First Take - SAP SuccessFactors SuccessConnect - Day #1 Keynote Top 3 Takeaways - read here
- News Analysis - SAP SuccessFactors introduces Next Generation of HCM software - read here
- News Analysis - SAP delivers next release of SAP HANA - SPS 10 - Ready for BigData and IoT - read here
- Event Report - SAP Sapphire - Top 3 Positives and Concerns - read here
- First Take - Bernd Leukert and Steve Singh Day #2 Keynote - read here
- News Analysis - SAP and IBM join forces ... read here
- First Take - SAP Sapphire Bill McDermott Day #1 Keynote - read here
- In Depth - S/4HANA qualities as presented by Plattner - play for play - read here
- First Take - SAP Cloud for Planning - the next spreadsheet killer is off to a good start - read here
- Progress Report - SAP HCM makes progress and consolidates - a lot of moving parts - read here
- First Take - SAP launches S/4HANA - The good, the challenge and the concern - read here
- First Take - SAP's IoT strategy becomes clearer - read here
- SAP appoints a CTO - some musings - read here
- Event Report - SAP's SAPtd - (Finally) more talk on PaaS, good progress and aligning with IBM and Oracle - read here
- News Analysis - SAP and IBM partner for cloud success - good news - read here
- Market Move - SAP strikes again - this time it is Concur and the spend into spend management - read here
- Event Report - SAP SuccessFactors picks up speed - but there remains work to be done - read here
- First Take - SAP SuccessFactors SuccessConnect - Top 3 Takeaways Day 1 Keynote - read here.
- Event Report - Sapphire - SAP finds its (unique) path to cloud - read here
- What I would like SAP to address this Sapphire - read here
- News Analysis - SAP becomes more about applications - again - read here
- Market Move - SAP acquires Fieldglass - off to the contingent workforce - early move or reaction? Read here.
- SAP's startup program keep rolling – read here.
- Why SAP acquired KXEN? Getting serious about Analytics – read here.
- SAP steamlines organization further – the Danes are leaving – read here.
- Reading between the lines… SAP Q2 Earnings – cloudy with potential structural changes – read here.
- SAP wants to be a technology company, really – read here
- Why SAP acquired hybris software – read here.
- SAP gets serious about the cloud – organizationally – read here.
- Taking stock – what SAP answered and it didn’t answer this Sapphire [2013] – read here.
- Act III & Final Day – A tale of two conference – Sapphire & SuiteWorld13 – read here.
- The middle day – 2 keynotes and press releases – Sapphire & SuiteWorld – read here.
- A tale of 2 keynotes and press releases – Sapphire & SuiteWorld – read here.
- What I would like SAP to address this Sapphire – read here.
- Why 3rd party maintenance is key to SAP’s and Oracle’s success – read here.
- Why SAP acquired Camillion – read here.
- Why SAP acquired SmartOps – read here.
- Next in your mall – SAP and Oracle? Read here
And more about SAP technology:
- Event Prieview - SAP TechEd 2015 - read here
- News Analysis - SAP Unveils New Cloud Platform Services and In-Memory Innovation on Hadoop to Accelerate Digital Transformation – A key milestone for SAP read here
- HANA Cloud Platform - Revisited - Improvements ahead and turning into a real PaaS - read here
- News Analysis - SAP commits to CloudFoundry and OpenSource - key steps - but what is the direction? - Read here.
- News Analysis - SAP moves Ariba Spend Visibility to HANA - Interesting first step in a long journey - read here
- Launch Report - When BW 7.4 meets HANA it is like 2 + 2 = 5 - but is 5 enough - read here
- Event Report - BI 2014 and HANA 2014 takeaways - it is all about HANA and Lumira - but is that enough? Read here.
- News Analysis – SAP slices and dices into more Cloud, and of course more HANA – read here.
- SAP gets serious about open source and courts developers – about time – read here.
- My top 3 takeaways from the SAP TechEd keynote – read here.
- SAP discovers elasticity for HANA – kind of – read here.
- Can HANA Cloud be elastic? Tough – read here.
- SAP’s Cloud plans get more cloudy – read here.
- HANA Enterprise Cloud helps SAP discover the cloud (benefits) – read here
Want to learn more? Checkout the Storify collection below (if it doesn’t show up – check here).