During HANA 2014 SAP provided the opportunity to check-in with some of the startups that are part of the HANA startup program. As I have blogged before – the HANA startup program is probably the largest ecosystem development that has happened in the high tech industry ever – or at least in a long time. And certainly SAP has garnered the attention of startups, overcoming traditional image challenges associated with the company (SAP who?) of the past.
Apptimyze
Another startup that tries to tackle the conundrum of optimizing spending on internet ads. Apptimyze has taken an interesting alternate stance to the problem, loaning a technique from another industry to determine when it’s the right time and right price to buy ads. As it simulates and analyzes real-time ad spend data, it uses HANA to run both data and predictions calculation and simulation in memory. The user interface is appealing and the startup seems to be up to something in the combination of sound (true) analytical modelling in the combination with HANA’s speed.
Chalet Tech
Chalet Tech has picked digital asset management and compliance as their field of operations. Through a combination of a server agent and network package sniffing Tech Chalet can determine which user is using which documents. The startup used MySQL with pre-computation to generate auditing reports, but with HANA it can now predict complex events very quickly and as well have them accessible for further easy and fast analysis. The strength of the offering lies in the ability to not require a change in the physical architecture of its clients.
Enterprise Jungle
EnterpriseJungle wants to solve one of the key challenges in a knowledge economy. What is accessible via my network, through my company, groups and via peers and acquaintances that I do not currently know…. but should for business to be done more efficiently and successfully. Sitting atop an ESN/HRIS platform, it provides people, groups and content recommendations proactively to the user and drives employee engagement and greater value to the collaborative environment. Contrary to the famous LinkedIn graph that gets only refreshed every other week – the EnterpriseJungle understanding is dynamic, gets continually updated and is ready to be queried anytime thanks to HANA.MyPOV
The HANA startup program is showing good progress. I have challenged SAP for a longtime to make startups available that really need the HANA technology to succeed. The three startups I had a chance to speak with at #HANA2014 all pass that test. And that is what SAP ultimately should thrive to with its startup program – differentiation by adoption of HANA as a showcase to inspire more uptake of HANA in the marketplace, offering firsthand validation by innovative software companies.-------------
And more about SAP technology:
- Launch Report - When BW 7.4 meets HANA it is like 2 + 2 = 5 - but is 5 enough - read here
- Event Report - BI 2014 and HANA 2014 takeaways - it is all about HANA and Lumira - but is that enough? Read here.
- News Analysis – SAP slices and dices into more Cloud, and of course more HANA – read here.
- SAP gets serious about open source and courts developers – about time – read here.
- My top 3 takeaways from the SAP TechEd keynote – read here.
- SAP discovers elasticity for HANA – kind of – read here.
- Can HANA Cloud be elastic? Tough – read here.
- SAP’s Cloud plans get more cloudy – read here.
- HANA Enterprise Cloud helps SAP discover the cloud (benefits) – read here.